Dr. Brenda Fiala is passionate about strategy and leadership excellence. She challenges those who say that these are two separate disciplines and readily points out examples from both her own experience and throughout industry that prove her point. Brenda has lived and worked in the Far East, Europe and the Americas; undertaking strategic and sensitive assignments for some of the world’s largest companies. Previously she spent four years in the global strategy group of Diageo plc, the #1 spirits company in the world. In this role, she designed and led several business strategy sessions with the Diageo CEO and the Diageo executive Directors. Additionally she took her passion for strategy and leadership around world, working on business strategy projects in Western Europe, North America, South America, Eastern Europe, Africa and Asia. Achievements include: creating the strategy to re-launch Baileys ® Irish Cream liqueur and Guinness beer ® in China, devising both the marketing and the sales strategy for the in-market companies in Italy and Brazil, and developing the global external affairs strategy. Prior to Diageo, Brenda worked for the Pillsbury Company in the USA where she led a major multi-functional project to enable the organizations to maximize growth by identifying and leveraging its unique skills and knowledge base. In addition, Brenda worked as a business growth, organizational development, and innovation consultant. New products and services were developed for an international food company, a US based national law firm, and several American state government departments. Brenda was also an adjunct professor at the University of Minnesota. Where she developed and taught courses on leadership, personal capital development, innovation, and organizational performance. Brenda holds a Masters in Chemistry from the California Institute of Technology and a Ph.D. from the University of Minnesota in Learning Theory. She wrote her thesis on building true value generating organizations. In
addition to consulting, Brenda Fiala is teaching MBA students
at the Asian Institute of Management and is working on book about
the new Chinese consumer.
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